Confidence high at WEFIX London as two-year-old company on target for £15 million result, as September sales rocket to all-time high!

• Revenue rockets 30% from previous high-water mark

• Total jobs soars to 10% above previous best

• Average job size up 25% on 2025

• 75th van launched, with WFIX 100 operational in 2027

It seems like only yesterday when we switched on our brand-new state of the art 24/7 operations centre, followed soon after by the first WEFIX vans hitting the streets to start the job of fixing London, one job at a time!

Memorable & Emotional

That memorable and emotional day, October 1st, 2024, the excitement of the launch team was palpable after the years of planning that went into the return of my family to the plumbing and home services industry, supported by our extended family, the best and most experienced of our former staff, and the pick of the crop of new talent.

Back to the Future

And what a ride it has been. I have a reputation for being bullish in outlook, but when you go back to the beginning in business, a place I haven’t been for fifty odd years, there is always going to be moments of apprehension and questioning going on in your head. Do I really need the stress of going again? What if we have misread the market?

Simple Strategy

Turns out the business instincts are still sharp, and listening to what customers want and delivering is still as much of a winning strategy as it ever was. And even better, despite the winning formula being so simple and obvious, the rest of the industry still can’t seem to deliver it, a fact that is as confusing as it is true in the case of Pimlico, the company I built on the same premise, but which has abandoned its customer focus, leading to its rapid decline.

Our Amazing Team

As I’ve already mentioned WEFIX’s continued success is in no small part down to the incredible team we have put together – you people, all of you, are fantastic. Whether I’m dropping in on a job or back at our Newport Street HQ the buzz, the enthusiasm and the determination to help our customers; to get them the right answers, reassure them during times of stress, and to get things sorted, whatever the problem.

Our Loyal Customers

And where would we be without our loyal customers, by which I mean those who have been with us for decades and those who have come onboard more recently, but who I know are with us to stay. Our customers are our inspiration, our reason to exist, a fact that is a true today as it was back in the 1970s when I was just starting out, or indeed in the ‘wilderness’ years (2021-2024) when they told us how standards had dropped at Pimlico after the Americans moved in. Without our customers’ loyalty we are nothing, a fact no business should ever forget.

Special Thanks to Phil & Co.

And finally, a related point on customer loyalty and its consequences. I would like to thank Phil and his merry-go-round of short-term management at Pimlico for taking an efficient and successful company with a winning formula, messing around with the ingredients, until it became a crap, watered down version of itself.